Guillermo “Memo” De Anda is a seasoned executive with over 20 years of experience in Digital Transformation and IT Services. He has a proven track record of guiding organizations through complex change initiatives, driving operational efficiency and sustainable growth. His expertise spans various industries, including technology, professional services, and telecommunications, with leadership roles at Accenture, Softtek, Concentrix, and Telmex in Latin America.

Before joining JDR Growth Partners, Memo founded Spark Optimization Consulting a firm dedicated to partnering with companies to drive digital transformation across multiple areas. This includes digital portfolio management, digital product strategies and agile execution. Through this venture, Memo empowers organizations to navigate the complexities of digital transformation and achieve lasting success.

Throughout his career, Memo has played a key role in designing organizational change management (OCM) strategies and functions for platform implementations. His contributions have helped companies enhance operational resilience, improve employee engagement, and drive long-term growth.

In addition to his corporate achievements, Memo is passionate about nurturing creative expression. Enjoys reading and drawing, and loves traveling the world, immersing himself in different cultures and experiences.

Memo holds a deep commitment to fostering innovation and adaptability in an ever-evolving digital landscape.